Drove $5M+ in GPV by shipping payment methods, POS features, and growth initiatives for 3M+ users globally.
PRODUCT LEADER. BUILDER. HUMAN.
Sade Ayinde.
Thoughtful products.
Meaningful impact.
I build products that create opportunity.
From fintech to commerce, I turn complex problems
into experiences that move people forward.
Currently building at Yendo
A little strategy. A lot of heart.
Product lead & early-stage startup advisorHarpist, too
01 / SELECTED WORK
Good people. Ambitious problems.Driving end-to-end card growth to broaden Yendo's portfolio and expand the subprime credit market.
Developed the analytics, reporting, and core product to drive adoption and growth.
Different industries.
The same north star:
people first.
02 / THE PERSON BEHIND THE PRODUCT
A curious mind.
A builder at heart.
I’m a builder, advisor, and startup mentor. My experience spans mostly B2B e-commerce and fintech, from early stage to IPO — and I love being a product manager creating global impact for users everywhere.
Over 5+ years I’ve worked with product teams across North America, Europe, and Latin America, built international engineering teams from the ground up, and shaped product and go-to-market strategy from Series A through post-IPO.
Before that, I was a management consultant at Deloitte. As a founder, I built Kidhance, sensory-based STEM kits for neurodiverse kids, and earlier She Gets Away and Diaper Duty. I’ve also given my time pro bono to Unloop and the AMEL Institute.
Outside of work, you’ll find me reading fiction, learning the harp, traveling, or seeing the world through a camera lens.
Product & strategyMusic & the harpTravel & photography
2025 — NOW
Yendo
Leading cards, growth & expansion
Driving end-to-end card growth to broaden Yendo's portfolio and expand the subprime credit market.
2022 — 2024
Square / Block
International Payments
Drove $5M+ in GPV by shipping payment methods, POS features, and growth initiatives for 3M+ users globally.
2020 — 2022
Emotive
Senior Product Manager, Growth & Core Product
Developed the analytics, reporting, and core product to drive adoption and growth.
2018 — 2020
Earlier chapters
Tech consulting · Legal tech · Founder
Before fintech and payments, I worked in tech consulting and legal tech, and founded Kidhance — the start of learning to build from scratch.
EDUCATION
2026
Carnegie Mellon University
Heinz College
Master of Science in Information Technology
2015
Princeton University
School of Public and International Affairs
Graduate coursework — Certificate in Economics, Statistics and Policy
2018
University of Maryland
School of Behavioral and Social Sciences
Bachelor's in Economics
A FEW WORDS FROM THE PEOPLE I BUILD WITH
“Sade’s superpower is alignment — defining the problem, rallying the team, and delivering.
Product Lead — Block, Inc.
03 / IN THE MIX
Conversations, ideas & a little music.Beyond the day job.
Through webinars, conferences, and stages, I speak on entrepreneurship, professional development, and technology — to audiences as large as 1,000+.
Products By Women
Thriving and Building at an Early Stage Startup
The Debug Summit
Guest Speaker
Federal Reserve Bank of Richmond
The Inc. Tank Speaking engagement
Emerging Fintech and Blockchain Use Cases
I speak on.
Topic
Product management & development
Topic
Fintech & e-commerce
Topic
Entrepreneurship, especially for Black, female & immigrant founders
Topic
Millennial trends & motivations
Recognition.
Chicago Inno · 2020Top 25 Under 25
State of Maryland
Rosalie Reilly Gubernatorial Public Service Fellow
Omicron Delta Kappa
National Leadership Honor Society
University of Maryland
Maryland Medallion Society
Want me at your event or workshop? Get in touch.