EST. 2026

11:04:59 UTC

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Sade Ayinde

Product Manager, Builder, Startup Advisor, Harpist

Building products for fintechs and beyond. I'm passionate about product and the opportunity it creates to make a real impact on people's lives, everywhere. Formerly at Block and Emotive.
Hey, I'm Jacob a design engineer at [] based in [] where I spend my time crafting interfaces for the web.

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WORK

Square (Block, Inc.) was where I cut my teeth on international growth as the core PM scaling APAC and EU adoption across a B2B2C ecosystem, on a team less than three years old. The mission: building an inclusive economy for entrepreneurs worldwide.

At Emotive (Acq.), I joined early (Series A, 3rd PM) and stayed through Series B, owning growth and core features at a B2B AI CRM sms e-Commerce startup redefining what humanizing e-commerce looks like.

Now at Yendo, I'm leading new card products and full-funnel growth for a Series B, B2C, fintech tackling credit access for subprime customers. My focus: convert new users, keep existing ones engaged.

EXPERIENCE

Throughout my career, I've worked on various projects. Here's a brief overview.

2025— NOW

Leading cards, growth & expansion

at

Yendo

Driving end-to-end card growth to broaden Yendo's portfolio and expand the subprime credit market.

2025— NOW

Leading cards, growth & expansion

at

Yendo

Driving end-to-end card growth to broaden Yendo's portfolio and expand the subprime credit market.

2022 — 2024

International Payments

at

Block

Drove $5M+ in GPV by shipping payment methods, POS features, and growth initiatives for 3M+ users globally.

2022 — 2024

International Payments

at

Block

Drove $5M+ in GPV by shipping payment methods, POS features, and growth initiatives for 3M+ users globally.

2020 — 2022

Senior Product Manager, Growth and Core Product

at

Emotive (Acq.)

Developed the analytics, reporting, and core product to drive adoption and growth.

2020 — 2022

Senior Product Manager, Growth and Core Product

at

Emotive (Acq.)

Developed the analytics, reporting, and core product to drive adoption and growth.

Testimonials

"Sade is a driving force within the organization - it's inspiring to see how quickly she executes. Her leadership personality, passion for hustle. She can dive right into the team's issues on day one, and has continued to be a core member of the team."

Senior Manager at Yendo, Inc.

Sade's superpower is alignment — defining the problem, rallying the team, and delivering. From AU surcharging to the France/Spain pricing experiment to the X2 offline mode and EMV launch, she brings that same focused energy to every project.

Product Lead at Block, Inc.

"Sade has a real passion for focusing on behalf of [our] customers. Even when projects sit in undefined, ambiguous territory, she brings clarity in pulling together perspectives from engineering, marketing, design, and dependency teams to shape a thoughtful, well-rounded product experience."

Product Designer at Block, Inc.

“Collaborating with Jacob on the React-based design system was a game-changer for our team. His attention to detail ensured a smooth rollout that saved us countless hours.”

Evelyn Brooks

Lead Engineer at Wait

“Jacob doesn’t just design solutions—he builds experiences that users genuinely enjoy. His work on the multi-tenant admin panel set a new standard for our products.”

Colleague

Product Marketer at Square

“Working with Jacob on the crypto payment gateway was a privilege. His ability to maintain accessibility compliance while delivering a sleek interface is unmatched.”

Samuel Davis

Designer at Omega

Personal

In my spare time, I enjoy reading fiction, learning the harp, traveling and photography.

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CONTACT

You can contact me using the form or via the links below.

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